TreadWright, a leading manufacturer of remolded tires for trucks and SUVs, has announced the launch of its new bead-to-bead tire. Bead-to-bead is a process of applying new rubber veneer to the tire sidewalls, significantly enhancing the tire's cosmetic appearance and long-term performance.
The new bead-to-bead tires will have the TreadWright brand name on the sidewalls providing a customer with a cleaner and more consistent look. The new sidewall veneer provides additional benefit in that it further seals the tire improving the overall durability.
"The new bead-to-bead product offers our customers a tire that has a new look and feel," said Joel Hawkins, vice president for TreadWright. "The fact that TreadWright only uses premium casings, coupled with the bead-to-bead technology, means our remolded tires will look and perform like new. Our tires provide superior value because, without sacrificing safety or handling, the cost can be as much as 60 percent less than a comparable brand name tire."