InFocus Auto releases automotive marketing and operational tools

Dashboard tool allows shops to understand customer perceptions.


InFocus Auto, a Chicago-based company, is pleased to announce national rollout of its entire suite of automotive marketing and operational tools to help shop owners affordably drive sales across the country. Started just under a year ago by seasoned industry veterans, InFocus Auto is an easy-to-use tool with a built-in customer diagnostic platform allowing shop owners to better capture customer insight, measure performance, and develop action plans to drive sales, profit, and retention- all at a fraction of the cost of most solutions.

InFocus Auto creates "mint.com" like dashboards to help executives better understand perceptions, trends, and customer segments.

"Automotive marketing is a tough category given the perception of many consumers can range from skeptical to downright hostile and customer loyalty can make or break a business," says Garry Rosenfeldt, co-founder of InFocus Auto and former marketing research director for a Fortune 500 automotive franchise.

The tools not only offer shop-specific insight, but benchmarking data from thousands of shops around the country.

"For $199/month, our customers are able to get a powerful set of tools to help focus their energy on the most critical customers while teaching their staff along the way", added Rosenfeldt. "The easy-to-understand report eliminates hundreds of hours of analysis that wouldn't be possible for most shops. We deliver a monthly, benchmarked action plan in a digestible format to help executives attack their lowest hanging fruit to drive sales."

To learn more or sign-up, visit InFocusAuto.com.

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