Uni-Select and Auto-Plus gain title rights sponsor of inaugural NHRA event in New England

The National Hot Rod Association (NHRA) announced that Uni-Select USA and its Auto-Plus network of automotive retail stores have acquired title rights sponsorship of the inaugural event at New England Dragway in Epping, N.H. The Auto-Plus NHRA New England Nationals is scheduled for June 20-23, 2013 and represents the first event in the New England area for the NHRA Mello Yello Drag Racing Series.

“We are extremely pleased to announce the expansion of our partnership with NHRA,” said Brent Windom, senior vice president, sales and marketing for Uni-Select. “Our growth in participation with NHRA saw more than 5,500 customers attend our events last year. We are excited to be an integral part of bringing NHRA Drag Racing to the New England market.”

Uni-Select USA and its Auto-Plus brand also serves as title rights sponsor of the 29th annual Auto-Plus NHRA Nationals, Oct. 3-6, at Maple Grove Raceway in Reading, Pa. In addition, the company holds naming rights to historic Auto-Plus Raceway at Gainesville (Fla.). Auto-Plus is also the official auto parts store of Atlanta Dragway, an NHRA owned and operated facility, as well as Summit Racing Equipment Motorsports Park in Norwalk, Ohio.

“We’re thrilled to bring the excitement and power of NHRA Mello Yello Drag Racing to New England and to have a great partner like Auto-Plus on the inaugural event,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Advance sales for the event continue to be extremely strong and we look forward to working with Auto-Plus to create a memorable event for NHRA fans in the region.”

Tickets for the inaugural Auto-Plus NHRA New England Nationals are on sale now through NHRATix.com
“Uni-Select and its Auto-Plus network is the industry’s gold standard,” said Joe Lombardo, general manager, New England Dragway. “This partnership makes them an integral part of NHRA history in the New England marketplace.”