Luber-finer launches TRT line of oil filters

Luber-finer, an industry leader and trusted brand in heavy-duty filtration, is pleased to announce that it recently launched its new line of Heavy-Duty Time Release Technology (TRT) Oil Filters at this year's Heavy Duty Aftermarket Week (HDAW '13), which was held from Jan. 21-25 in Las Vegas, NV. Attendees of HDAW '13 had an opportunity to learn more about Luber-finer TRT oil filters.

"The HDAW event is extremely important to us because we see incredible growth opportunities for the Luber-finer brand within this market space," said John Casanova, Vice President of Marketing & Sales for Luber-finer and FRAM Filtration. "This years event provided us with the chance to meet with distributors and introduce them to our new line of TRT oil filters. We owe much of our success to these heavy-duty distributors, and it's always great to hear stories about their experiences with Luber-finer filters."

During HDAW '13, Casanova and Bob Larson, President of FRAM Filtration, participated in a video interview where they discussed the recent formation of FRAM Filtration and the current state of the heavy-duty aftermarket industry. The video also highlighted the opportunities for Luber-finer within adjacent markets, in particular the energy and off-road markets. A second video was also produced at HDAW '13 that features Layne Gobrogge, Director of Heavy Duty Marketing and Product Development. In this video, Gobrogge provided an in-depth look at the new Luber-finer Premium Cabin Air Filter and discussed the benefits of effectively using TRT filtration products offered by Luber-finer. Both videos can be found on the Luber-finer YouTube page at http://www.youtube.com/user/luberfinerfilters.

Luber-finer TRT oil filters, which are just part of 140 new products introduced by Luber-finer since June 2012, have been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines. Luber-finer TRT oil filters provide a controlled release of a specially formulated, highly concentrated liquid additive into the oil supply, helping oil maintain its quality longer.

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