Bosch, a global technology supplier, announced today at the Washington Auto Show that its clean diesel technology will be featured in four new Audi TDI models now in the U.S. market – the Audi A8, A7, A6 and Q5. Bosch's technology will provide significant benefits to Audi's lineup, including improved fuel efficiency, better performance and lower carbon emissions, all important qualities for today's consumer.
"As a leading clean-diesel supplier, we are proud to work with Audi to offer drivers an alternative powertrain that has so many unique benefits," said Bernd Boisten, regional president, Diesel Systems North America, Robert Bosch, LLC. "For us, it's about giving consumers the best available options. With proven technology, clean diesel offers a solution that is cost-effective, environmentally friendly and ultimately fun to drive."
Today's diesel vehicles are increasingly advanced, delivering up to 30 percent better fuel economy compared with traditional port-fuel-injected (PFI) gasoline engines, while providing 50 percent more torque and up to 25 percent lower CO2 emissions. As a result of these benefits, Bosch anticipates the market penetration of clean diesel-powered engines in the U.S. to grow to 10 percent by 2018. The recent announcement from Audi further solidifies this growth.
"We have just started to tap the potential of clean diesel technology," said Scott Keogh, president, Audi of America. "Our plan to add four new TDI models to our U.S. lineup this year demonstrates our commitment to clean diesel as a way to improve fuel economy and to curtail greenhouse gas emissions."
In addition to energy-efficient innovation, diesel vehicles offer sustainability and affordability, and consumers are taking note. According to Bosch's analysis of Polk registration data, when consumers have the option of owning and operating a gasoline-fuel vehicle or a clean-diesel engine in the same make and model, 30 percent are more likely to choose diesel.
"Multiple reasons explain this growth in consumer acceptance, but purchasers are beginning to understand that diesels offer substantial value when compared with traditional gasoline engines," Boisten said. "For instance, a Carnegie Mellon University study underwritten by Bosch found that the price differential between a clean-diesel passenger car and a traditional PFI gasoline-powered vehicle could be recouped in less than 18 months of driving, through higher resale values and fuel savings," he added.
Bosch continues to see growth potential for clean diesel, especially as more auto manufacturers adopt this technology. The company is exhibiting its clean diesel technology during the Washington Auto Show, taking place February 1-10.
For more information, running footage and photos of Audi TDI models, please visit: www.AudiUSANews.com
For more information about Bosch clean diesel technology, please visit: http://www.bosch.us/content/language1/html/945.htm
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