Lucas Oil off-road racing gains TV viewership

The 2013 Lucas Off-Road Racing Series is now ranked second only to NASCAR in cumulative on-air hours.


The 2013 Lucas Off-Road Racing Series is now ranked second only to NASCAR in cumulative on-air hours. The 15-race series plus the season ending "Challenge Cup" will air a total of 110 hours of original first run programming. These include eight 1-hour shows on CBS; 32 1-hour shows on CBS Sport Network, (64 hours with re-airs); 1-hour shows on NBC Sports Network (16 hours with re-airs); 30 1-hour shows on SPEED (60 hours with re-airs) and 32 1-hour shows on MAVTV (64 hours with re-airs).

According to Joyce Julius and Associates, the independent sports and special event evaluator of corporate sponsorships, the 2012 Lucas Off Road Racing Series generated over $65 million in value for series sponsors with an additional $48.4 million in value for team sponsors. Live race attendance was also up a substantial 13 percent in 2012.

THe 2013 date and venue are:

March 15 - 17

Firebird Raceway, Chandler, AZ

April 19 - 21

Speedworld Off Road Park, Surprise, AZ

May 17 - 19

Lake Elsinore Motorsports Park, Lake Elsinore, CA

June 21 - 23

Miller Motorsports Park, Tooele, UT

July 26 - 28

Glen Helen Raceway, San Bernardino, CA

August 23 - 25

Wild West Motorsports Park, Reno, NV

September 19 - 21

Las Vegas Motor Speedway, Las Vegas, NV

October 25 - 27 *

Lake Elsinore Motorsports Park, Lake Elsinore, CA

"Short course off-road racing is fast, exciting and something for the entire family to enjoy," said Lucas Oil founder and president, Forest Lucas, "fender to fender racing featuring superstars like Carl Renezeder, Brian Deegan, Rob MacCachren and Jeremy McGrath in the elite ranked Pro-2 and Pro-4 classes. While on the same program, grass roots racers and their families highlight the action packed amateur classes making this a truly "American Real" motorsport."

Lucas Oil Products, Inc is a provider of high performance lubricants and problem solving additives and produces and markets 350 unique products in twenty six countries around the globe. Its television production arm, Lucas Oil Studios, maintains its own high definition production studio and produces more than 300 hours of programming for CBS, CBSSN, NBC, NBCSN, SPEED, FUEL and the Lucas owned MAVTV American Real Network.

For information, go to www.locasoil.com.

 

We Recommend