National Institute for Automotive Service Excellence (ASE)

ASE Industry Education Alliance growth sparks changes

The National Institute for Automotive Service Excellence (ASE) announced changes in the leadership of the ASE Industry Education Alliance.

Effective Jan. 1, Trish Serratore has been named president of Automotive Youth Educational Systems (AYES) in addition to her role as President of the National Automotive Technicians Education Foundation (NATEF). Chuck Roberts has been named vice president of both organizations and will assume day-to-day operational responsibility. "There is a growing interest and excitement from the automotive industry for the ASE Industry Education Alliance and its mission to address one of the most pressing challenges in finding the qualified workforce we need today and tomorrow," said Tim Zilke, ASE president and CEO. "In order to better address the needs of our industry partners and position the Alliance for growth, ASE has announced a refocusing of roles and responsibilities for key Alliance leadership."

The shift in responsibilities unifies the underlying changes to the NATEF and AYES programs which have been implemented over the past 16 months. It also streamlines the management process and allows better focus on growth for the future. "Trish and Chuck make an outstanding leadership team for the ASE Industry Education Alliance. These new roles will allow each to focus on specific areas, while organizing the Alliance members into one, unified effort to enhance the automotive industry's leadership in technical education," Zilke continued. "This change leverages their complementary strengths to sharpen the focus on achieving the goals established when the ASE Industry Education Alliance was created. We look forward to providing an even greater level of service to ensure we have the qualified technical talent our industry needs."