"Fueldrop," an iPad game from Volvo Trucks in North America, is now available as a free download from the Apple iTunes App Store. The game provides an interactive brand experience showcasing the company's proven leadership in fuel efficiency and innovation. The launch of Fueldrop coincides with the beginning of an online scavenger hunt for U.S. participants centered around Volvo's "Proven" message highlighting the company's past and present.
"Fuel efficiency and innovation are part of Volvo's DNA," said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. "We have long been global leaders in engine, transmission and truck design, all of which help minimize fuel consumption. The Fueldrop game and online scavenger hunt share our heritage in a way that members of the trucking industry and the motoring public alike can enjoy and appreciate."
Fueldrop Game for iPad
The object of the mobile game is to make the most out of every drop of fuel throughout each level. Volvo Trucks engineers contributed their expertise to help integrate engine-inspired components and incorporate hot, cold and wet elements, all of which pose real-life challenges to engines.
Online Scavenger Hunt
Within the Fueldrop game are clues, which the player can use to find additional clues embedded within Volvo Trucks' Facebook page, Fueldrop Twitter feed, U.S. website, videos, ads and archived issues of Driver's Digest, Volvo Trucks' North American customer magazine. These clues eventually lead to prizes – eight iPads, which will be awarded during the course of 16 weeks. Every two weeks, a participant who has found the clues needed to complete a phrase will be randomly drawn to receive an iPad.
According to retail sales data compiled by WardsAuto Group, the company gained the largest market share of the year for heavy duty trucks