InterStar North America, Inc., announced that it has rebranded and is operating under the new trade name Interstar Fleet Services effective immediately. The adoption of its new name, brand, logo and tagline reflects Interstar's rapid growth in commercial fleet maintenance.
A major part of the rebranding defines Interstar's four distinct service lines: Maintenance, Breakdown, Towing (formerly INA Towing Network) and Retreading (formerly Retread America). This realignment is intended to more clearly represent the company's breadth of services.
"We have been managing service for commercial trucking fleets for almost 30 years, so we have become accustomed to change," says company president Rodney Goderwis. "Our new name reflects our coming of age as a full-service fleet management company. We provide comprehensive solutions that fleets cannot find anywhere else. With Interstar Towing, for example, we are able to dive deeper to help our clients with all towing challenges including cost containment, risk mitigation and incident management."
Interstar Fleet Services' new tagline, "Go Smartly," emphasizes innovation and technology for an improved maintenance experience, and delivers on that promise in a variety of ways – from faster turnaround times to an all new, enhanced customer web portal. Interstar has simultaneously launched their redesigned website http://www.interstarna.com/.
"We may have changed our company name, but we remain the same dedicated team centered on providing our fleet clients with unparalleled services," said company founder and CEO John Shortridge. "At Interstar, we take pride in our ability to manage our customer's unique needs with exceptional services. Moving forward, Interstar is well-positioned to play a major role in our marketplace by leveraging our service offerings, particularly trailer fleet maintenance."
The company has employees strategically positioned throughout the United States but has always maintained its retreading facility and corporate headquarters in northern Kentucky.