Sprint launches in-vehicle communications platform for automakers at Los Angeles Auto Show

In-vehicle communications experience drives deeper customer identity with each automaker brand, model.


Adaptation of consumer communications to the unique vehicle environment: With extensive experience providing machine-to-machine (M2M) connected transportation services, Sprint brings specialized knowledge of how drivers and passengers interact with wireless-based applications. This expertise includes prioritizing the needs of drivers to stay focused through such features as hands-free calling and texting. Sprint Velocity also helps automakers integrate a multiplicity of connected services, including navigation, infotainment, wireless 9-1-1 calling, roadside assistance, security features and engine diagnostics.

Management of complex vendor relationships: Sprint brings its M2M ecosystem experience into play for automakers by leading the process of selecting, coordinating and integrating the wide range of ecosystem collaborators required to implement and support in-vehicle services.

Sprint Connected Vehicle Platform: As the technological foundation of Sprint Velocity, the Sprint Connected Vehicle Platform brings automakers the advantages of Sprint’s open approach to M2M and telematics. The platform provides a network-agnostic, best-in-class telematics capability that ensures agile, adaptable and scalable systems development. It can be deployed globally using multiple network providers worldwide, including Sprint’s dependable and continually improving U.S. network. The Sprint Connected Vehicle Platform also accommodates embedded head units or mobile phones brought into the vehicle, depending on the automaker’s preferred design.

Open global connectivity and support: Sprint Velocity is a global solution, supported by Sprint’s worldwide relationships with a broad selection of best-coverage, best-cost global network providers and the company’s own team of experienced technical experts in more than 30 countries.

Customer Relationship Marketing (CRM) and intelligent data expertise: In-vehicle connected services open the opportunity for a new level of continuous relationships between automakers and their customers. Sprint brings auto manufacturers the benefit of its own extensive relationship experience with smartphone and tablet users. Sprint Velocity makes that experience available by helping automakers use intelligent data to better understand and adapt to customer preferences for communications, develop and market products, support lifecycle management and manage a consumer subscription model.

Personalization of the user experience: Sprint’s technology, applications and customer relationship capabilities combine into an end-to-end, customized approach that allows automakers to create a distinct in-vehicle communications experience for each brand, each model or even each driver. As a result, Sprint Velocity helps automakers further humanize the driving and riding experience by making it easier for vehicle operators to stay focused and by providing passengers with infotainment options that are seamless with their experience at home, at work or while taking a walk.

“True to its name, Sprint Velocity is all about speed and direction,” said Mike Bray, vice president and general manager-Connected Vehicle Program, Sprint. “This solution allows an auto manufacturer to efficiently accelerate mobile integration and manage costs while better understanding how customers relate to its brands and models and directing the in-vehicle experience to meet those preferences. As a result, auto companies can better configure connected services to match the individual personality of each brand, each vehicle or even each driver.”

As the inaugural customer for Sprint Velocity, Chrysler Group has joined in a strategic partnership with Sprint designed to seamlessly integrate wireless technology into Chrysler Group’s Uconnect Access in-vehicle communication system. Uconnect Access is initially available in the redesigned 2013 Ram 1500 and all-new SRT Viper supercar. View this video to learn more about the relationship between Sprint and Chrysler.

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