Sprint launches in-vehicle communications platform for automakers at Los Angeles Auto Show

In-vehicle communications experience drives deeper customer identity with each automaker brand, model.


Sprint formally unveiled Sprint Velocity, a comprehensive global end-to-end solution designed specifically for automakers as part of the Technology Showcase at the 2012 Los Angeles Auto Show. Sprint introduced its Sprint Velocity service to a packed audience of automotive media and auto industry executives during the show’s Press Days.

Sprint Velocity is a pioneering capability that encompasses the development, integration and marketing of in-vehicle communications systems. Automakers can use Sprint Velocity as a complete turnkey solution or on a modular basis to suit their customized needs.

During the press conference, Sprint executives showcased how Sprint Velocity helps auto manufacturers more easily integrate the complex components and vendor relationships needed to provide the best in connected services in autos and passenger trucks – whether it’s music, news, weather, sports and other infotainment features, security, navigation, remote connections for mobile devices, emergency services and engine diagnostics. View Sprint Velocity video.

“Sprint Velocity enables auto manufacturers to customize the variety of connected features inside the vehicle, through the simplicity of a single point of mobile integration and enablement,” said Wayne Ward, vice president of emerging solutions at Sprint. “Automakers simply collaborate with Sprint on the specific features they desire for their vehicles and Sprint will handle the rest. We believe Sprint Velocity is the most technologically advanced and most comprehensive connected services platform for auto manufacturers, wherever they’re located around the globe.”

According to Machina Research, 90 percent of new passenger cars are expected to have some of form of connectivity platform by 2020. Machina forecasts the connected cars market will reach $600 billion by 2020, the largest category in a $4.5 trillion market for connected devices and services.*

With Sprint Velocity, automakers have the potential to generate new sources of revenue while economizing on cost, because Sprint can handle the entire mobile integration of the in-car experience. Sprint Velocity also helps build better customer loyalty between the automaker and the consumer by developing deeper, ongoing relationships with their customers directly.

“Sprint has combined its expertise in wireless technology, devices and consumer marketing into a new core competency that automakers can tap into,” said Ward. “Sprint is a trailblazer in the expanded category of mobile integrator, enabling automakers with an open, modular and agnostic network platform instead of just network connections. With Sprint Velocity, we’ve taken a critical step forward in creating value by combining technical integration with an intense level of expertise in wireless customer experience, customer relationship management and wireless applications.”

Sprint Velocity offers vehicle manufacturers an integrated set of capabilities, which can also be offered in a modular manner, encompassing telematics, ecosystem development, consumer relationship marketing and advanced global network connectivity. Key features of the Sprint Velocity solution include:

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