Kenworth T680 Road Tour lasts 26,000 miles

Attracted 10,000 Customers at 60 Kenworth Dealer Events Across the United States and Canada


The successful, 6-month Kenworth T680 Road Tour featuring the all-new Kenworth T680 has concluded after traveling nearly 26,000 miles to 60 Kenworth dealer events throughout the United States and Canada that drew an estimated 10,000 customers.

The road tour kicked off in early May at MHC Kenworth in Denver and finished in late October at Kenworth Sales – Spokane in Washington state. The tour gave fleet and truck operators a close-up look at the Kenworth T680, which is Kenworth's most aerodynamic truck ever and has received Environmental Protection Agency (EPA) SmartWay(SM) Designation.

In addition to superior fuel efficiency, the T680 offers outstanding performance, exceptional styling, advanced technology and extraordinary comfort. The T680 is Kenworth's entry for the American Truck Dealers (ATD) 2013 Heavy Duty Commercial Truck of the Year. 

"We literally wanted to bring the Kenworth T680 directly to fleet managers and truck drivers so they could experience the T680, and what better way to do that than bringing our traveling road tour to events hosted by Kenworth dealerships in 36 states and 6 provinces," said Erik Johnson, Kenworth on-highway marketing manager.

The tour trucks included both a Kenworth T680 76-inch sleeper and Kenworth T680 day cab equipped with the industry-leading 12.9-liter PACCAR MX engine. In the 53-foot, double-expanding tour trailer, visitors viewed displays featuring industry-leading aerodynamics, complete T680 cab, new sleeper, seats, trim levels and interior color options, robust doors, best in class headlamp system, and new air-assisted hydraulic clutch. There were also displays on the PACCAR MX engine and the Kenworth NavPlus(R) system with Bluetooth capability for hands-free cell phone calling on real working systems.

The Kenworth T680 Road Tour was part of the outstanding heavy duty truck support offered by the Kenworth dealer network. This constant commitment to superior satisfaction is demonstrated by Kenworth achieving "Highest in Customer Satisfaction with Heavy Duty Truck Dealer Service, Two Years in a Row," according to J.D. Power and Associates 2011-2012 Heavy Duty Truck Customer Satisfaction Studies.

"The tour couldn't have been a success without the behind-the-scenes efforts of Kenworth dealer personnel at the dealer events," said Johnson. "We also thank ALCOA, Bendix, Eaton and Michelin for their important support as T680 Road Tour Partners. We especially appreciate our hard-working T680 tour drivers, Mike McDowell and Scott Leiker from Spiff Services, who got the two T680s and tour and support trailers to every event safely and on-time, while also setting up and taking down the trailer exhibits at each stop."

Available with a new 76-inch AERODYNE sleeper or as a day cab, the T680 is designed to maximize performance in line haul, pickup and delivery and regional hauling operations. To learn more about the Kenworth T680, contact your Kenworth dealer for a test drive or visit www.kenworth.com/trucks/t680.aspx.

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