Snap-on 'Masters of Metal' tour heads to New Mexico

Tool tour is open to the public.


With customized semi-trailers full of the latest Snap-on tools and equipment, and is heading to New Mexico with a stop scheduled for Saturday, Nov. 10 from 10 a.m. to 5 p.m. at Travel Centers of America, 202 North Motel Blvd., Las Cruces, N.M.

This interactive tour celebrates automotive service technicians as the “masters of their trade” and will provide these “masters” a hands-on experience with the newest and most exciting products Snap-on has to offer.


“The Snap-on Masters of Metal Tour is the perfect chance to see firsthand the latest innovations and hottest tool offerings from Snap-on,” said Yvette Morrison, vice president of marketing, Snap-on Tools Group. “Our custom mobile marketing units are full of the newest Snap-on diagnostic and tool storage solutions, as well as power tools and hand tools that our customers can see and try for themselves.”


The Snap-on Masters of Metal Tour features state-of-the-art touch screen technology that will let Snap-on customers interact with engineering and design of the product. This will allow visitors to see firsthand how Snap-on tools are designed and manufactured. There will also be multiple displays that provide hands-on activities to see how various Snap-on tools work. This event provides individuals with the opportunity to connect with Snap-on representatives and learn about the tools and equipment that can help improve their productivity and efficiency.

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