American Honda highlights performance and personalization at 2012 SEMA Show

Acura brand returns to SEMA Show with 2013 ILX


The Honda Factory Performance® (HFP®) package for the 2013 Accord Coupe made its world debut as part of the American Honda display at the 2012 SEMA Show. The all-new 2013 Accord Coupe and Sedan set a new standard for midsize car styling, efficiency and performance, and three modified Accords on display further highlight the personalized appearance and performance potential of the model.

Adjacent to the Honda display, Acura returned to the SEMA Show after a 6-year absence on the strength of the all-new 2013 ILX luxury compact sedan, displaying two modified ILX vehicles and the striking Acura Supercar Concept vehicle featured in the blockbuster movie "The Avengers."

Honda Performance Development, Inc. (HPD) had its own section of the display with championship vehicles including a replica of Dario Franchitti's 2012 Indianapolis 500-winning Indy car, the Muscle Milk® Racing 2012 American Le Mans Series P1 champion car and a B-spec Honda Fit race car that recently won its class at the 2012 SCCA Runoffs.

"Honda, Acura and HPD are on a roll this year, and the SEMA Show gives us a great opportunity to show off a bit," said Mike Accavitti, vice president of national marketing operations for American Honda Motor Co., Inc. "With the new Honda Accord clearly excelling in all areas, the ILX opening new doors for Acura, and HPD building championship race cars left and right, it's clear that the magic is back."

The limited-edition HFP package for the 2013 Accord Coupe is set to go on sale in the spring of 2013 and includes: 19-inch HFP alloy wheels; decklid spoiler; HFP sport suspension (lowers height by 15mm and enhances handling); HFP front, side and rear underbody spoilers; red interior illumination; HFP floor mats and HFP badges for each side and the trunk. The HFP package, like all Honda Genuine Accessories, carries a 3-year/36,000-mile limited warranty when installed at the time of new vehicle purchase, and is engineered to be fully compatible with the vehicle. Enhancing its exclusive appeal, only 500 examples of this limited-edition HFP package will be sold for the 2013 Accord. The Manufacturer's Suggested Retail Price (MSRP) of the package, not including installation, will be $4,650.

Also on display, a 2013 Accord Sedan featuring the X-Package and additional available Honda Genuine Accessories is designed to turn heads and accentuate the sedan's aerodynamic styling. The X-Package for the Accord Sedan is currently available for purchase nationwide at Honda dealers. The package includes front, side and rear underbody spoilers; a sport grille and a rear-wing spoiler with a MSRP of $2,171, excluding installation.

Reaching out to the enthusiast community, Honda invited two independent vehicle tuners to build and display their Accord concepts at the SEMA Show. Tuners were asked to push the limits of performance and style with their builds, and the vehicles on display demonstrate the personalized potential of the Accord Coupe and Sedan. After previously building amazing versions of the 2011 CR-Z and the 2012 Civic Si, Bisimoto Engineering returns with a 401 hp version of the Accord V6 Coupe in "Grand Touring" style. With three prior Honda project builds under their belts, including a 2007 Element, a 2009 Pilot and a 2011 CR-Z, DSO Eyewear / MAD Industries shows off their all-new Accord Sedan with upscale customization inside and out.

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