Wisconsin Soybean farmers are helping consumers get more miles from their tires. The Wisconsin Soybean Marketing Board (WSMB) through the United Soybean Board (USB) continues to drive demand for U.S. soy, thanks to a partnership with Goodyear Tire & Rubber Co. Goodyear recently announced field tests for a new tire featuring U.S. soy that the company says may offer consumers increased tread life and a greener alternative to those manufactured solely with petrochemicals.
"The soy checkoff continues to help enhance consumer's lifestyles," says Jeff Braudt a soybean farmer from Boscobel, WI and a District 3 director of the Wisconsin Soybean Marketing Board. "The new soy based tire is yet another example how homegrown soybeans benefit all of us."
New soy-based products are quickly gaining popularity as USB and the soybean checkoff continue to update industry leaders and researchers about the many benefits of soy.