Automotive Service Association (ASA)

Dick Cross to deliver keynote address at ASRW

Automotive Service and Repair Week (ASRW), in conjunction with DuPont Performance Coatings, is pleased to announce Dick Cross will deliver the Keynote presentation titled “Unlock Your Hidden Greatness” at the Opening General Session scheduled for Thursday, Oct. 11, from 8:45-10 a.m. 

Through eight “hands-on” turnarounds, more than 100 CEO consulting assignments, teaching at Harvard and two partnerships in private equity, Cross has developed a point of view about hidden greatness residing in most companies, and how to unlock it. Elaborating on concepts from his Amazon Best-Selling New Release, “Just Run It! Running an exceptional business is easier than you think,” he will deliver an easy-to-understand framework for doing your job at the top of your company, and for doing it well.

“We are pleased to sponsor Dick Cross as the ASRW keynote speaker, and show our continued support for the industry,” said Mike Bennett, marketing manager, DuPont Performance Coatings, North America. “Dick knows how to run a successful business. He will share his vision, offering a roadmap of key actionable ways to achieve business success. Attendees will leave with a feeling of empowerment, which is a great way to start ASRW.”

“Attendees are going to walk away from this session not only with a better understanding of their business, but also with practical, easy-to-implement tools for success,” said Ron Pyle, ASA president. “With roots on both sides of the industry, Dick Cross is a perfect choice for this audience and we look forward to another powerful start to ASRW.”

Tickets for the opening general session are included in the purchase of a "Super Pass," or are $35 if purchased individually and may be purchased online or on-site in New Orleans.

ASRW is scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La., and includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), which makes it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) recognized ASRW as a 2011 Top 250 U.S. trade show. Online housing and attendee registration are open, and provides a variety of hotel options within the vicinity of the Morial Convention Center.