Automotive Service Association (ASA)

'Twenty 2.0' peer benchmarking debuts at ASRW

Automotive Service & Repair Week (ASRW) sponsored by the Automotive Service Association (ASA) announces a new event, Twenty 2.0 – Peer Benchmarking – which will debut next week in New Orleans, La. Twenty 2.0 is scheduled for Friday, Oct. 12 from 12:00 p.m. – 1:30 p.m. Registration is available online or on-site for $85.

Twenty 2.0 is a peer benchmarking/virtual 20 group concept, applicable to both mechanical service/repair and collision repair shop owners focused on doing “the job at the top.” This 90-minute session, led by ASRW keynote speaker Dick Cross, begins with a half hour introductory session, followed by an hour-long breakout session. All participants will have the opportunity to enroll in the formal (ongoing) Twenty 2.0 virtual 20 group at the conclusion of this session.

Dick Cross is the author of “Just Run It! Running an Exceptional Business is Easier Than You Think.” He has worked for more than 25 years transforming companies into industry powerhouses. He has specific automotive industry experience as well, having advised automotive retailers and serving as CEO of CARSTAR.

“Shop owners interested in obtaining the value of participating in a 20 group process with a non-traditional time or financial investment won’t want to miss this unique session,” said ASA president Ron Pyle. “We’ve taken the 20 group concept and upgraded it to the digital age. Participants who formally enroll will receive all the benefits of belonging to a 20 group, with a virtual twist.”

ASRW is scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La. and includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), which makes it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) recognized ASRW as a 2011 Top 250 U.S. trade show. Online housing and attendee registration are open, and provides a variety of hotel options within the vicinity of the Morial Convention Center.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

The ASRW media center is sponsored by

ASRW is produced for ASA by Hanley Wood Exhibitions, a division of Hanley Wood, LLC – a media and information company. For additional information, contact ASRW at P.O. Box 612128, Dallas, Texas 75261-2128; call (888) 529-1641 or (972) 536-6444; or visit