Identifix, Inc.

Identifix hires Richard Gunderson as vice president, business development

Identifix, Inc., a leader in vehicle diagnostics for 25 years, announced the addition of Richard J. Gunderson as the company’s vice president of business development. He will be responsible for the implementation of Identifix’s long-term strategic business plan, including expansion into new markets both internationally and within the United States, product development and extending sales channels. His duties also include maintaining relationships with Identifix affiliates, developing new business prospects and serving as a project leader for new client onboarding to streamline workload between various departments.
“Richard’s expertise in building long-standing, mutually beneficial relationships in the professional automotive repair industry is perfectly suited to help Identifix as we continue to extend our reach through new and existing partnerships,” said Jeff Sweet, president at Identifix. “Beyond his professional accomplishments, Richard brings the same positive, customer-focused energy that has always been at the core of our business for the past 25 years,” Sweet added.
Gunderson brings a wealth of expertise to his new position, including his abilities to form strategic alliances, develop and implement new programs and to support market expansion. His most recent position was vice president and general manager at Autodata Publications.
He has a bachelor of arts degree in organizational management and a master’s in organizational management, both from Concordia University in St. Paul, MN. His professional memberships include the National Automotive Service Task Force, Equipment & Tool Institute, Motorcycle Industry Council and Automotive Service Association, among others.
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