AOA Auto Accessories Trend Reports are based on sales data from a diverse sampling of 150 dealerships who utilized AddOnAuto and provide a snapshot of the top selling accessories, accessories categories and greatest accessories profit-generators. The dealerships in the study, in aggregate, sold more than $28 million in accessories during the first half of 2012, a number which is on track to exceed total sales of $39 million in 2011. The average dealer analyzed closed over 50 percent of the customers who were presented with accessories, reaping an average gross profit of 49.3 percent.
Report trend highlights include:
• Protection Products Rule: In the first half of the year, protection products performed extremely well - including paint protection, floor mats, body side moldings and even window tints.
The #1 selling accessories by volume, by revenue, and by profit were protection products:
By Volume: #1 Floor Mats, #2 Factory Exterior, #3 Body Side Moldings
By Revenue: #1 Paint Protection, #2 Upholstery, #3 Alarms, Remote Starts & Recovery
By Profit: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Upholstery
To view the Top Ten Accessories Categories for the first half of 2012, click here: http://www.prweb.com/releases/2012/8/prweb9843667.htm
• Electronics Doing a Slow Fade? There was a precipitous drop by volume for the electronics category overall, particularly blue tooth, navigation and even video products – dropping them out of the top 10. This is probably attributable to the fact that the automakers are electronics -happy, loading up vehicles with blue-tooth and other electronic features – meaning fewer consumers need to turn to the aftermarket or dealership accessories departments for these items.
• Regions Enhance Exteriors: By region, OEM factory exterior products remained in the top five for all regions while consumers demonstrated that enhancing vehicle interiors is a more important priority in the Mid Atlantic, South and Western regions, than in the Midwest or Northeast.
To view the full report, click here: http://www.izmocars.com/aoa-trend-report/2012-Midyear-Trend-Report.pdf.
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