Identifix, Inc.

Identifix Direct-Hit subscriber base jumps by 40 percent

Identifix Direct-Hit has exceeded 35,000 subscribers, with the number of vehicle look ups reaching 15 million per year. These numbers, an increase from 25,000 subscribers with 12 million look ups in 2010, appear to be growing more and more. Identifix reports that the number of Hotline Archives has reached 525,000, which represents a 25,000 increase in Hotline Archives over the past six months alone.

"These new milestones are a result of technicians' ongoing need for diagnostic and repair
information and the value they see in not only what Direct-Hit delivers, but the speed at which
we make it available," said Jeff Sweet, President at Identifix. "We never stop listening to our
customers, whether they're telling us what fixed the vehicle they looked up, or letting us know
what we can do better. Our customers' feedback enables us to enhance our online tool with
relevant content for our current subscribers, which also helps to attract new customers that want to be more productive."

Direct-Hit delivers diagnostic and repair information in a novel way by eliminating time-consuming factory flowcharts with short-cut tests and confirmed fix procedures created from over 3.8 million calls to the Identifix Repair Hotline. Collected from over 100,000 technicians in the field, these fixes are validated by the company's staff of over 45 ASE Master L1 Carline Specialists. This exclusive, experience-based information contained in the Hotline Archives increases techs' productivity and confidence in a job done right, according to the company.