Bosch has announced that the Grand Prize winner of "The Gut Check Challenge" – Mike Collins of Jourdanton, TX – selected a classic 4x4 at the Mecum Auto Auction in Monterey, CA. Collins won his bid on a restored 1977 International Scout 4x4 and, per the rules of the competition, Bosch contributed $25K toward the purchase. "The Gut Check Challenge" was an online contest sponsored by Bosch Spark Plugs and held from June 6 to July 18 on the social media site, Facebook.
Collins topped a list of thousands of auto enthusiasts, technicians and do-it-yourself (DIY) motorists from across the United States that participated in the contest. The 'Challenge' was designed to test a contestant's automotive know-how and spark plug smarts through multiple-choice questions followed by a final round of three write-in questions.
A professional diesel mechanic who enjoys working on cars in his spare time, Collins and his teenage son, Chris, also a car enthusiast, attended the prestigious Mecum Auto Auction in Monterey, CA (Aug. 16-18, 2012), courtesy of Bosch. There, Wayne Carini, host of Velocity TV Network's Chasing Classic Cars advised him to "go with his gut" and bid on his 'dream car.' Per the terms of the contest's agreement, if Collins won the bid, Bosch would contribute up to $25,000 toward the purchase.
And he did.
His success was covered live in a television broadcast by Velocity TV Network. It aired Collins' entire experience from when he placed his bid at the auction to his ultimately winning his "dream car." Immediately following the live show, the network re-aired it for its viewers. The Monterey Mecum auction will re-air on Velocity TV Network on the following dates and times:
Fri - 08/31/2012, 11:00AM - 2:00PM, Monterey Pt. 1
Sat - 09/01/2012, 5:00PM - 8:00PM, Monterey Pt. 2
Mon - 09/03/2012, 11:00AM - 2:00PM, Monterey Pt. 2
Tue - 09/04/2012, 11:00AM - 2:00PM, Monterey Pt. 3
Wed - 09/05/2012, 11:00AM - 2:00PM, Monterey Pt. 4
Fri - 09/07/2012, 11:00AM - 2:00PM, Monterey Pt. 6
Sat - 09/15/2012, 5:00PM - 8:00PM, Monterey Pt. 3
Sat - 09/22/2012, 5:00PM - 8:00PM, Monterey Pt. 4
Wed - 10/03/2012, 11:00AM - 2:00PM, Monterey Pt. 1
Th - 10/04/2012, 11:00AM - 2:00PM, Monterey Pt. 2
Fri - 10/05/2012, 11:00AM - 2:00PM, Monterey Pt. 3
Sat - 10/06/2012, 5:00PM - 8:00PM, Monterey Pt. 6
Mon - 10/08/2012, 11:00AM - 2:00PM, Monterey Pt. 4
Tue - 10/09/2012, 11:00AM - 2:00PM, Monterey Pt. 5
Wed - 10/10/2012, 11:00AM - 2:00PM, Monterey Pt. 6
Besides broadcast coverage, Collins was accorded significant honor when Mecum Auctions gave him Gold Bidder status that entitled him to a front row seat during the bidding.
The International Harvester Scout was one of the first production 4x4 vehicles. Originally built as a competitor to the Jeep, the Scout was manufactured in very limited numbers between 1961 and 1980 in the United States. It is the precursor of today's wildly popular array of SUV designs.
"'The Gut Check Challenge' has been a tremendous opportunity for Bosch to connect with its community of 'friends' and 'followers' on Facebook," said Monica Christensen, Bosch Brand Manager. "'The Gut Check Challenge' competition played off of our current advertising campaign theme, 'The Gut Knows' quality automotive parts … like Bosch spark plugs," she said.
automotive parts, power tools and major home appliances.
Bosch Spark Plugs launches "The Gut-Check Challenge" on Facebook; tests auto enthusiasts' spark plug smarts
Online contest consists of 20 multiple-choice questions.