One of the largest trailer dealerships in the southwest, Superior Trailer Sales Company, has been named an authorized dealer for East Manufacturing. With five full service locations, Superior Trailer Sales will offer East's full line of flatbed, dump, and refuse trailers at their dealerships located in Texas, Oklahoma and Arkansas.
Superior Trailer Sales was started in 1983 by Frank Deel III, who now serves as chairman of the board. For the next eleven years the trailer dealership experienced extraordinary growth, doubling and tripling sales each year, and they have continued to grow ever since. "I believe if you take good care of your customers and employees, and provide good products at competitive prices, the company will thrive," said company founder Deel. "That's why we look forward to a long and prosperous relationship with East. We enjoy working with their people, and they have a tremendous product."
"East really pays attention to the details, especially with their flatbed trailers. One of my customers told me the East flatbed was the best looking aluminum trailer he had ever seen in his life, and he bought several on the spot. When he got home he called me back and ordered several more. Sometimes it's the little things that matter most," said Deel.
"Frank Deel and Superior Trailer Sales will be a great addition to our dealer network," said Charlie Wells, vice president of sales and marketing for East. "The company is well-established with a great reputation for quality and service. Frank and his staff know the trailer business extremely well, and they know their customers even better."
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