Internet's on-ramp to information on Carrier Transicold's North American refrigerated truck, trailer and rail products, www.trucktrailer.carrier.com, has been upgraded with a fresh new appearance, faster navigation and expanded focus on the customer. Carrier Transicold helps improve global transport and shipping temperature control with a complete line of equipment for refrigerated trucks, trailers and containers, and is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp.
The improved website contains more product information, new functionality, a cleaner appearance and easier navigation for a better browsing experience. The home page now provides quick links to Carrier Transicold product solutions and key functions, such as the Dealer Locator and newsletter subscription requests. Other pages, including those containing installation instructions and information on Carrier Transicold's aftermarket support programs, have been redesigned for more efficient access to information.
"The website improvements were based on feedback from customers, who told us they wanted quicker access to important information," said David Kiefer, director of marketing and product management, Carrier Transicold. "Not only is the website more customer friendly, but it also showcases our customers – both their applications and equipment – through an entirely new 'Customer Connection' section.
This section provides refrigerated haulers who are proud of the appearance of their trucks and trailers a place to show off their Carrier Transicold units to a global audience. Customers may submit digital photos of their equipment by emailing them to email@example.com for consideration for posting. The Customer Connection also includes a Customer Success Stories section, where case studies may be viewed and downloaded. Current and back issues of Carrier's free "eFlash" newsletters can also be found within the Customer Connection.
"For the benefit of dealers and media who need easier access to photos of Carrier equipment, we have also added a Media Room," Kiefer said. In addition to news releases and recent advertisements, the Media Room offers low- and high-resolution digital images for download."