The Renewable Fuels Association (RFA) and automotive expert, car-talk host Bobby Likis announced their extended collaboration on an ethanol educational outreach to automotive service professionals. The outreach, including the "Calling All Technicians...20 Facts About Ethanol" feature on the Car Clinic Network, is designed to enlighten, educate and energize automotive technicians with verifiable facts, studies and statistics on ethanol. Automotive technician outreach will utilize radio, websites, social media, print media and key events.
Likis - award-winning, national talk-show host, answering over 100,000 automotive consumer questions live on air - has worn many hats in the automotive industry, including technician, service desk advisor, service shop owner, engine builder and pit crew. "I have 40 years of hands-on experience in servicing and repairing vehicles and building rear-engine dragsters," said Likis. "I know we technicians share 'prove-it' mindsets, so in that spirit, my aim is to give techs the info they need to make informed decisions...in their service bays, at the pump and at the polls."
"We are excited to have Bobby Likis on our team helping to educate mechanics and car enthusiasts about the benefits of ethanol and the introduction of E15 which will bring more consumer choice to the pump," said Bob Dinneen, RFA President and CEO. "Auto service professionals are often the first and most important line of communicating with car owners. With Bobby's help we can educate these professionals on the cost-saving, engine performance, job-creating, environmentally-friendly benefits of an American-made fuel that is successfully reducing our dependence upon foreign oil. With Bobby's auto industry credibility and his coast-to-coast audience, this partnership is an exciting endeavor."
"Calling All Technicians...20 Facts About Ethanol" airs on the Car Clinic Network, whose programming – including "Bobby Likis Car Clinic" and "Car Clinic Minute" – is heard nationwide via terrestrial broadcast on 150 stations and on multiple internet globalcasts.