Bridgestone Commercial Solutions presents Ecopia Road Show

Bridgestone Commercial Solutions (BCS) is taking its newest product directly to the customer.

With the Ecopia Road Show, BCS is showcasing the total tire solution that can help save
money as well as the planet.* The Road Show will make several stops at dealer locations
and trade shows across the country over the next several months. See a complete list of
Ecopia Road Show stops at www.ecopiatrucktires.com/roadshow.

The show features five new tires in the Bridgestone Ecopia line for steer, drive, and trailer
positions, and four new tread designs in the Bandag FuelTech line that complement the
drive and trailer Ecopia line up, providing drivers and fleets a fuel-efficient and eco-friendly
option from new tire through retread.

The advanced compounding for lower rolling resistance, the innovative, tread designs for
long, even wear and the additional technology benefits from the Ecopia tire and casing
solution could save up to five percent in fuel costs, when compared to leading competitors*,
and up to 29 percent in total tire wear cost, when retreading an Ecopia casing with Bandag
FuelTech.

"We've created a total solution for our customers that didn't shortchange fuel economy for
tread wear or durability," said Scott Damon, Vice President, Marketing for Bridgestone
Commercial Solutions. "To do that, we added smarter designs and new technology in our
Ecopia products, and implemented technologies that extend the life of an Ecopia casing for
our Bandag FuelTech products. These changes mean greater fuel savings for our
customers that can contribute to a lower cost of ownership over the life of the tires."

Customers can compute their potential savings with this tire solution using an online
calculator at www.ecopiatrucktires.com. By entering a few details such as purchase price
and removal mileage, users can quickly calculate projected savings over the life of their
tires – from estimated fuel and tire wear savings to their estimated reduction in CO2 emissions.

"The Ecopia line is Bridgestone's answer to the bottom line demands of fleets and drivers who want to reduce their total cost of tire ownership and meet the growing demands for more environmentally-friendly solutions," Damon said. "We're proud to offer a solution that helps our customers lower costs over the life of the tire, and gives them greener returns along the way."

* Based on rolling resistance and field mileage tests, Bridgestone Ecopia and Bandag FuelTech are our most fuel-efficient and lowest total cost of ownership tire and retread solutions. Combining proprietary low rolling resistance technology with the industry's most retreadable casing, Ecopia and FuelTech can help reduce fuel use and extend tire life for lower costs and greener returns, when compared to other Bridgestone tires.

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