AASP designates Mitchell 1 preferred supplier for SocialCRM

Alliance of Automotive Service Providers (AASP) designated the companies social retention and new customer acquisition service as the association's preferred choice for loyalty marketing programs.


Mitchell 1 announced that the Alliance of Automotive Service Providers (AASP) has designated the company’s SocialCRM customer retention and new customer acquisition service as the association’s preferred choice for loyalty marketing programs. AASP is a national association representing the automotive service industry in the United States with affiliate members that represent over 8,500 automotive aftermarket businesses in 22 states. 

"We would like to thank the Alliance of Automotive Service Providers for giving us this great support for our SocialCRM service with its affiliates across the country," said Brad Fockler, national accounts manager for Mitchell 1. "SocialCRM will benefit their membership by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility. One of the best aspects about it - we do all of the work so members can concentrate on running their businesses."

Benefits of using Mitchell 1’s SocialCRM:

Go Where New Customers Can Find You: The Customer Review System allows a shop’s customers to create reviews of the service, which are automatically verified as authentic customer reviews. These reviews, with keywords added to optimize performance, create search engine-friendly links, driving the shops search visibility upwards where new customers can find them.

Stay Connected to Current Customers: Turn first-time customers into loyal, profitable customers automatically. Mitchell 1’s SocialCRM integrates seamlessly with the shop’s management system, calculating mileage history and combining that with specific maintenance schedules to determine next recommended services. It includes free e-mail matching with the shop’s customer database, target market promotions, a library of e-mail and postcard art and customizable large-format postcards, artwork and logos.

Get Social Media Working for You: The Mitchell 1 SocialCRM support agent sets up the Facebook page for maximum word-of-mouth marketing. Compelling content, AutoNetTV videos and customer reviews are automatically pushed to the shop’s Facebook page on a regular basis to keep the shop visible and customers engaged. Facebook links are included in the "thank-you" e-mails and on the consumer’s personalized vehicle maintenance website, OwnerAutoSite.com.

Get a Reputation Boost: Customer reviews are posted to the Internet, complete with overall satisfaction star ratings and review comments. The Customer Review System can also verify which reviews are from actual customers, which studies prove are typically higher than unverified reviews.  With ReScore, shops can ask for a follow-up review once they’ve had the opportunity to resolve a customer concern. This service also includes automatic low score alerts, actual customer verification, links to the shop’s website and the ability to respond to customer reviews.

For more information on Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.

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