Hankook Launches Updated Empowerment Online Training Program

As part of its ongoing efforts to provide dealer partners with up to date product information and education, Hankook Tire America Corp. has announced the launch of its updated Empowerment Online Training Program http://www.hankookempowerment.com/ . The goal of the website is to educate the company's distribution channel about the Hankook brand and its tires and offers users the opportunity to become a Hankook Certified Tire Specialist.

First launched in 2009, the updated Empowerment Online Training Program provides valuable product, design and safety information that dealers can use at the point of sale when interacting with consumers. In addition to the program's existing training modules that focused on Tire Basics and Hankook's Ventus, Dynapro and Broadline products, two additional modules have been added to educate users about Hankook's Winter and Commercial tire products.

Each of the program's training modules includes an opening video followed by detailed information such as product sales guides, application guides, a positioning/competitive comparison guide and data sheet with detailed product data.

"Consumers have a wide selection of tire brands to choose from when shopping for new replacement tires for their vehicles," said Henry Kopacz, public relations & product marketing specialist, Hankook Tire America Corp. "While there are numerous places that consumers can gather information for their next tire purchase, the face to face contact they have with a sales person is vitally important in that decision making process. Our Empowerment Online Training Program provides salespeople the information and knowledge to confidently recommend our products to consumers."

In order to become a Hankook Certified Tire Specialist, users must complete each of the program's Tire Basics, Ventus, Dynapro and Broadline training module tests with a score of 80 percent or better. As an added incentive, users that score 80 percent or better on each test will receive a $70 Hankook American Express Reward Card. Additionally, users that score a perfect 100 percent on each test will receive a $100 Hankook American Express Reward Card. In order to retain their Hankook Certified Tire Specialist rating, users are encouraged to retake the training program yearly on or after their initial certification anniversary.

The Empowerment Online Training Program is available to users via any computer with Internet access. Upon entering the website, users can register for the program and choose a unique username and password of their choice. The program can be completed by users at their own pace, with no time limit in which to complete the training modules or tests.

The Empowerment Online Training Program will be available to more than 400 independent dealers and 3000+ retail sales locations in the United States.