Great Dane's evolution extends outside the box, with an updated look for the corporate image. The iconic chrome dog and red oval logo received a makeover with the addition of a reflective background and polished chrome rim. All trailers, regardless of model, will now be adorned with a redesigned red wing plate. The modern red oval will garnish the rear doors of refrigerated and dry van trailers in lieu of a parallelogram. The signature hand-written Great Dane font has also been replaced by a sleeker, more contemporary typeface.
"Changes to our corporate logo are subtle enough to rejuvenate its image but maintain brand recognition," said Brandie Fuller, vice president, marketing at Great Dane. "We've updated the oval with modern touches, but are moving back to all red markings on our products to honor the history of the brand, which has been red since 1951."
Great Dane's new trailer lineup and brand will be on public display for the first time at the Mid-America Trucking Show in Louisville, Ky. March 22 - 24, 2012 in booth #34075.
Great Dane, a manufacturer of dry van, refrigerated and platform trailers, has long been regarded as the industry leader in technology, innovation and quality. The company is headquartered in Chicago, Ill., and has additional corporate offices in Savannah, Ga., with manufacturing plants and a parts distribution center strategically-located throughout the United States. Great Dane's network of company-owned branches and full-line independent dealers and parts-only independent dealers offer distribution points for both trailers and aftermarket parts across North and South America. Great Dane can be accessed online atwww.greatdanetrailers.com.
The company's wholly-owned subsidiary, Johnson Refrigerated Truck Bodies, acquired in 2010, is the innovator and manufacturer of custom fiberglass, specialized refrigerated truck bodies and trailers that range from eight to 36-ft. in length. With headquarters in Rice Lake, Wis., markets include dairy, meat, frozen food, keg beer, live poultry, vending products, flowers and plants, and ice. Johnson Refrigerated Truck Bodies can be accessed online at www.johnsontruckbodies.com.
Prototype Trailer is part of a 200-unit order that will open new markets for Celadon.