CRC Industries, Inc., leading automotive aftermarket chemical manufacturer, will participate in the 2012 season of the popular Two Guys Garage and TruckU shows produced by Brenton Productions and aired on the Speed Channel. The "how-to" style shows will feature CRC products in-use and on the set to promote the company's CRC BRAKLEEN Brake Parts Cleaner and full line of automotive maintenance products.
Two Guys Garage covers virtually every aspect of vehicle repair, customization and restoration. The hosts show viewers the right way to execute modifications with hands-on projects, product demonstrations and installations on a wide variety of vehicles throughout the season. TruckU has a similar format with a focus on performance, vehicle maintenance/repair, and off-roading.
CRC Marketing Manager, Dori Ahart, says, "There is a recent trend toward increased vehicle maintenance over buying new. Car and truck owners are trying to get the most out of their vehicles and these shows help them learn how. From our signature BRAKLEEN brake parts cleaner to our specialty lubricants, fuel additives and electrical maintenance products, CRC manufactures the automotive chemicals needed for every project, service or maintenance performed on a vehicle. That's why Two Guys Garage and TruckU are such ideal venues for our products."
Many of the shows' viewers work in garages, dealerships and fleets and are highly influential in specifying the brands of products stocked and installed by these businesses. This was an important consideration for CRC. "We want to get our brand message in front of the people who sell and use our products, and reaching both automotive trade professionals and hard core do-it-yourselfers is a winning combination for CRC," says Ahart. "These two shows together have almost 4 million viewers, and the Speed Channel offers us national brand exposure. We are very excited to be a sponsor for the 2012 season."
For air times of Two Guys Garage and TruckU on SPEED, viewers should check the local listings in their area.