SEFAC appoints new regional sales manager

SEFAC, Inc., manufacturer of heavy duty mobile lifts, announced the appointment of Richard Baxendale as the company’s North Eastern Regional Sales Manager.

Richard Baxendale will be directly responsible for all SEFAC sales activity in the SEFAC Northeast region. Richard comes to SEFAC with 11 years of experience in the heavy duty mobile lift industry, all of it with lifts using self-locking screw technology; the same technology that SEFAC utilizes in their heavy duty mobile lifts.

"We are very excited to welcome Richard to our team. I worked with Richard 11 years ago and we both share a focus on a high level of customer support backed up by the best after sales support in the business. Richard will bring a tighter focus on customer relationship quality and greatly support SEFAC’s continuing growth," said Allister Collings, President of SEFAC, Inc.