Daimler unveils new Detroit brand for powertrain components

The Detroit family of powertrain components will be available across the industry-leading DTNA product family, including Freightliner Trucks, Western Star, Thomas Built Buses, and Freightliner Custom Chassis platforms; as well as other OEM’s including...


1988 - On January 1, 1988, a joint venture between Penske Corporation and General Motors created Detroit Diesel, the successor to the heavy-duty diesel engine business of the Detroit Diesel Allison Division.

1993 - In October 1993, Detroit Diesel had grown in on-highway heavy-duty market share to 33 percent from 3 percent only a few years earlier. The company also completed a successful initial public offering of common stock, becoming a publicly traded company listed on the New York Stock Exchange under the stock symbol "DDC."

2000 - In October, DaimlerChrysler, the world's leading manufacturer of heavy-duty diesel truck engines, completed a tender offer for all outstanding shares of Detroit Diesel.

2005 - Detroit Diesel Corporation invested $350 million to refurbish and retool its plant for future business.

2007 – Detroit Diesel announces its new line-up of engines starting with the launch of the all-new DD15.

2010 - Detroit Diesel launched BlueTec® emissions technology and the complete series of Detroit Diesel DD platform engines including the DD13, DD15and DD16engines.

2011 – Daimler Trucks North America announces the Detroit brand as an umbrella for all future powertrain related components.

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