GUNK brand partners with SkillsUSA to launch 2011 Serious Solutions Challenge

Automotive repair students share their "auto-motivation" for a chance at a scholarship and trip to SEMA in Las Vegas.


GUNK products, the industry leader in engine cleaning and degreasing products, today announces its collaboration with SkillsUSA, a partnership of industry, students, and teachers working to ensure America has a skilled workforce, to launch the 2011 Serious Solutions Challenge. The nationwide challenge asks automotive students to create a video describing their “Auto-Motivation,” or what drives them to pursue a career in the automotive industry.

Five finalists will be chosen based on their video entries, and each will receive a $3,500 scholarship toward their automotive technical education. The five finalists and their automotive teachers will also receive all-expense paid trips to the Specialty Equipment Market Association (SEMA) Show in Las Vegas in November where the students will compete in the Ultimate Challenge, a trivia contest focused on demonstrating their knowledge of the automotive industry. The winner will receive the grand prize of $5,000 to support the automotive department at his or her school.

“We’re committed to helping students further their education and reaching their goals within the automotive industry,” said Marshal Livingstone, GUNK brand category manager at RSC Chemical Solutions. “Through our partnership with SkillsUSA, we are giving students an outlet to express their passion for all things automotive, support their career training, and benefit the schools that helped them become valuable members of the industry.” 

Entry videos, which the students have been submitting throughout the summer, will be judged by representatives of RSC and SkillsUSA.  Finalists of the Serious Solutions Challenge video entry portion of the competition will be announced in September and the five students and their teachers will be flown to Las Vegas November 1 for the SEMA Show where they will compete in the Ultimate Challenge.

“Today’s automotive students have been granted a valuable opportunity through their participation in the Challenge,” said Tim Lawrence, executive director of SkillsUSA. “This scholarship initiative has the power to further enhance our members’ education. We can’t wait to showcase what drives them to succeed in today’s automotive industry.”

Video entries can be viewed on the Serious Solutions Challenge YouTube Channel: www.youtube.com/GunkSSC2011.

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