Automotive aftermarket retailer finds value in AAPEX seminar on mobile marketing

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Jeff Rands, Interstate Batteries of Las Vegas, believes mobile marketing will play a bigger role in the automotive aftermarket industry's future after attending a seminar on business-to-consumer mobile marketing during the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center in Las Vegas. Interviewed by Elliot Maras, editor of Professional Tool & Equipment News, Rands feels it is hard to measure the fruits of his efforts in mobile marketing. To listen to the interview,click the link below.