The Automotive Aftermarket Industry Association will be known as the Autocare Association as part of a rebranding initiative, Kathleen Schmatz, president and CEO, announced during the organization’s Town Hall meeting at the Sands Exposition Center during the Automotive Aftermarket Products Expo.
Schmatz showed a video about the organization’s new name during her remarks at the breakfast meeting, which was attended by thousands of members. She said the word “aftermarket” does not carry consistently positive connotations. “We’re redefining the industry for our audiences and stakeholders,” she said. She said the new name will be used in all materials.
Schmatz also noted that this year’s AAPEX show has the most booths, exhibitors and attendees ever.
AAIA is a Bethesda, Md.-based association whose more than 23,000 member and affiliates manufacture, distribute and sell motor vehicle parts, accessories, service, tool, equipment, materials and...
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In this position, Mattinat will preside over all meetings and board leadership, and supervise the activities of the board for a three-year term.
Distribution of the information will help promote AAIA's initiative "Driving Toward a Cleaner Environment: The Automotive Aftermarket's Green Story."