• Part I: Matco newcomer uses his own automotive aftermarket knowledge to reach customers

    Minnesota distributor shares insights on business challenges.
    April 12, 2013
    2 min read

    Matco Tools distributor Rick Ressler has been running his route for six months. Being a new distributor, he finds he can relate to his customers because he turned wrenches for 25 years before he decided to start selling tools.

    "It just seemed like the right move, and it seemed like the economy was turning around, I thought it'd be good to try something new," said Ressler.

    Ressler, who runs his suburban route in and around Elk River, Minn., about 45 miles northwest of the Twin Cities, finds advantages to his professional past, because he can relate to his customers on issues they're having with different vehicles.

    "I know what they're talking about," he said. "I've been in some of their frustrating positions myself, so I think it does help me get a little bit of an edge in there. And they know that I've dealt with some of their issues."

    Balancing inventory

    As a newcomer to mobile distribution and owning his own business, Ressler said his biggest challenge so far is keeping control of his inventory.

    "Just like a mechanic wants all the tools in his box to get the car fixed, I want to have every tool on here for that mechanic," said Ressler.

    Instead of stocking his truck with every tool possible, he tries to have the right mix of tools for customers that may need something immediately.

    I'll walk into shops, and they'll ask 'Do you have this tool?' When I have it, by gosh I'll go out there and grab it, and it's great because they'll get that car fixed," said Ressler. "You want to have enough for everybody, but you can't because you have to watch your dollar amount. Otherwise, you're going to sink."

    Next: Read about Ressler's Matco Tools Expo strategies. 

    About the Author

    Erica Schueller

    Editorial Director | Commercial Vehicle Group

    Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

    An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

    Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

    She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

    In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

    She has worked in the vehicle repair and maintenance industry since 2008.

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