Rich White, executive director of the Car Care Council
The Car Care Council has launched a new Industry Tool Box for aftermarket companies and organizations to find everything they need to participate in the “Be Car Care Aware” consumer education campaign for National Car Care Month in April. The tool box is featured on the Car Care Council’s website at www.carcare.org/industry-tool-box.
Rich White, executive director of the Car Care Council, explains the benefits of this initiative in an interview with Professional Tool & Equipment News.
Q: Can you please explain National Car Care Month and the objectives of the program?
A: National Car Care Month in April is a time for the Car Care Council to focus the attention of motorists and the media on the benefits of routine and proper vehicle care, maintenance and repair. It’s also a good time to remind everyone that the automotive aftermarket is the industry that keeps Americans on the road, spreading the word about the significant contribution vehicle service and repair makes to the economy, safety, performance, energy use, the environment and society overall.
Central to celebrating National Car Care Month are the hundreds of community car care events hosted by repair shops, parts stores and other aftermarket organizations around the country that include free vehicle check up events or inspections. These types of community events are extremely popular with consumers. After all, the auto service and repair experience for the consumer is a local one and the car care events are a powerful local program.
Rich White discusses Car Care Month in a full interview.