The Automotive Aftermarket Products Expo (AAPEX) Learning Forum will feature 30 education sessions with specific classes recommended for general aftermarket audiences, warehouse distributors, manufacturers, retailers, auto repair shops and parts stores. Sessions will take place throughout AAPEX, Tuesday, Nov. 1 through Thursday, Nov. 3, at the Sands Expo Center, Las Vegas, Nev.
Twenty-eight of the 30 Learning Forum sessions are offered at no-cost. The two additional Lunch & Learn sessions: “Not More Social Media! The Continuing Evolution of Social Media Integration within Marketing Campaigns,” and “New Fuel Technologies: Plug Into Profits with Electric and Hybrid Cars,” require registration and a $25 per person fee.
All sessions will be accredited by the University of the Aftermarket and earn continuing education units (CEUs) toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.
Sessions will be held at the Venetian Hotel, on the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms 701-706. The Lunch & Learn sessions will be held in Marco Polo Rooms 801/802. For information on any of the following sessions and the Learning Forum, visit the AAPEX website, www.aapexshow.com.
Tuesday, Nov. 1, 2011
- 2012 Aftermarket Outlook
- Increasing Your Competitive Advantage by Communicating a Stronger Philosophy/Positioning Within Your Markets
- Import Parts Explosion: Are You Taking Your Share?
- Market Intelligence: Don’t Do Business Without It!
- The Four Critical Steps to Increasing Your Sales Management Leadership and Team’s Selling Success
- Not More Social Media! The Continuing Evolution of Social Media Integration within Marketing Campaigns (Lunch and Learn session)
- Building Successful Categories for Aftermarket Products
- Your Business and Your Market Are Being Affected by Your State Legislature
- QR Codes 101: What Are They and How Can They Grow Your Business?
- Advances in Aftermarket Data Standards
- New Vehicle Technologies and their Impact on the Future
Wednesday, Nov. 2, 2011
- You’ll Love Working Here! The Performance Power of Workplace Culture
- Packaging That Attracts Consumers: Winning Ideas to Generate Sales in the Automotive Aftermarket
- Salespeople are from Venus: Installers are from Mars
- Emerging Business Models: New Pathways to Growth and Profit
- Selling Process Techniques: The New Age of Selling
- New Fuel Technologies: Plug Into Profits with Electric and Hybrid Cars (Lunch & Learn)
- 2012 Aftermarket Outlook
- 5 Trends in 5 Minutes: Trends Affecting the Aftermarket Environment
- Your People Are Your Profits – How to Guide Your Employees to be Efficient, Effective and Extraordinary
- How a Revived Auto Industry & Continued Emergence of Import Nameplates Will Shape Aftermarket Decision Making
- Accessing Repair Information on Today’s Vehicles and the Role of NASTF
- Making Packaging a Team Player in Brand Protection
Thursday, Nov. 3, 2011
- Advantages of Internet Access in the Repair Shop to Increase Productivity
- Inside the Shop of Tomorrow and Aftermarket Telematics
- Collaboration: Building Stronger Buyer/Supplier Relations
- Mode $06 Data and Drive Cycle Diagnostics
- Customer Relationship Management for Repair Shops: The Myths and Facts
- Share the Knowledge – Gain the Profits
- Catalytic Converter OBD II Diagnosis
Two timely technical training programs for technicians and shop owners, sponsored by the Car Care Professionals Network (CCPN) and AWDA Manufacturers Advisory Council (MAC), are among the 30 education sessions scheduled for the Learning Forum at the Automotive Aftermarket Products Expo (AAPEX). Topics for these training program sessions are:
Mode $06 Data and Drive Cycle Diagnostics
David Hobbs, Delphi Corp.
Mode $06 data is some of the most misunderstood and underused scan tool data available on today’s vehicles. This session will help you understand and interpret Mode $06 data in order to use it to its full advantage. Mode $06 diagnostic skills will also give the technician the opportunity to identify marginallyperforming components and advise the vehicle owner of future potential problems. Combined with drive cycle diagnostics, Mode $06 diagnostic skills can be looked at as a kind of “insurance policy” against unnecessary comebacks.
Catalytic Converter OBD II Diagnosis
Gary Stamberger, Magnaflow Exhaust Products
For the first 20 years of its existence, the catalytic converter was treated as nothing more than a restriction in the exhaust. For shops located in states with an emission testing program, it generated income with little or no downside. Then came OBD II and the game changed. It has changed yet again with the advent of advances in technology and tighter emission regulation. This session will discuss today’s issues and concerns, as well as how new technologies in fuel delivery will impact catalytic converters.