JATO and Experian create Mexico’s first VIO database

Database offers look into Mexican automobile market


JATO Dynamics is at the forefront of a new initiative launched this month that will, for the first time, give the automotive industry a clear and timely picture of the vehicles currently on the road in Mexico.

This Vehicles in Operation (VIO) Database - created with Experian, the leading global information services company - will give clients the latest intelligence on purchase trends and the needs of the Mexican market, to grow and target their businesses with greater confidence and accuracy.

“Our VIO gives the aftermarket the understanding and insight they need to be competitive and successful down to their target market/geographic segment,” said David Mitchell, Regional General Manager, JATO Dynamics. “This business intelligence will help our clients quickly make profitable strategic planning decisions.”

The knowledge generated enables clients to identify their target market opportunities by product segment and geography; analyze their performance relative to the competition; eliminate "obsolete" parts in their inventory, reduce inventory costs and above all increase sales and profits.

“Twenty years ago, the Mexican car market only had five main brands. Today there are over 25 million VIO, featuring 30 makes with 250-plus different models,” said Mitchell. “Hence, it is has become increasingly complex to determine a reliable VIO figure.”

The JATO/ Experian VIO has been created with input from official sources such as: government (INEGI), vehicle associations (AMIA, AMDA, INA), OEM’s, and car importers. The VIO database is now available at the national level, and is updated twice a year; future releases will include details and figures at the state and metropolitan geography levels.

The VIO data, which is coded to AAIA standards (ACES), includes more than 20 detailed vehicle attributes for 1995 and newer vehicles including make, year, model, engine size, fuel type, body style, doors, drive wheels and transmission (type and speeds). VIO counts are also available for 1983 to 1994 models by make, year and model.

We Recommend