John Cleese to give keynote The Work Truck Show 2011

British comedian will address attendees of NTEA annual meeting


British comedian John Cleese is bringing his unique perspective on business and life to The Work Truck Show 2011 as the event’s keynote speaker. He will speak at the President’s Breakfast and National Truck Equipment Association (NTEA) Annual Meeting on Wednesday, March 9. The Breakfast event runs from 7:30 a.m. - 9:15 a.m.

The Work Truck Show 2011, North America’s largest vocational truck event, is held in conjunction with the 47th Annual NTEA Convention at the Indianapolis Convention Center, March 8-10, 2011.

Cleese is both a versatile comedic actor and a leading business motivator. With the legendary Monty Python’s Flying Circus, Fawlty Towers and A Fish Called Wanda, he created a unique comedic style that has inspired countless writers and comedians. His influence is also felt in the corporate world. Cleese and three fellow British actors founded Video Arts, the world’s largest provider of business training programs, in 1972.

Cleese attributes his success at making hit training programs to his fascination with psychology and his love for teaching and making people laugh.

“Humor in training increases retention and decreases anxiety. When the training point is surrounded with humor, it can be readily digested, remembered and applied,” said Cleese. On the lecture stage, Cleese brings his award-winning series of videos to life.

“President’s Breakfast attendees are sure to start the day with a laugh, as well as a new way of approaching business challenges,” said Jim Carney, NTEA executive director. “We’re looking forward to hearing John Cleese’s insights into work, business and life in general.”

The President’s Breakfast and NTEA Annual Meeting at which Cleese will speak is open to Show and Convention attendees by ticket only. Tickets usually sell out early, so advance registration is recommended. Tickets are $59 for NTEA members and $79 for non-members (if purchased on or before Jan. 28, 2011). A ticket is also included in the Complete Event Package, which is $329 for NTEA members and $409 for nonmembers (if purchased on or before Jan. 28, 2011).

Produced annually by the NTEA, The Work Truck Show showcases more than 500,000 square feet of Class 1-8 vocational trucks and equipment. The show brings together thousands of work truck professionals, including fleet managers, equipment buyers, maintenance personnel, manufacturers, distributors and dealers.

The Work Truck Show also leads the industry with technical training sessions. More than 40 educational programs are offered during the event on topics such as hybrid and alternative fuel technologies, specification writing, truck upfitting, fleet productivity and industry trends.

For additional event information, visit www.ntea.com, or call 1-800-441-NTEA (6832).

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