Trico Products reveals new branding strategy

Trico Products revealed a new look for its entire line of wiper products targeted for the global aftermarket. To boost sales throughout the wholesale and retail channels, Trico has unveiled new packaging designs; a bold, contemporary logo; refreshed materials; and a renewed promise: “Seeing You Through.”

Trico aftermarket wiper products now feature a branded, visual style that more accurately reflects the company’s dedication to ensuring maximum visibility for every driver’s “Moment of Truth.”

While a new advertising campaign and updated packaging have already been launched, Trico will demonstrate the full breadth of its rebranding campaign at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas this November.