Bridgestone Americas Tire Operations

Nov. 1, 2010
Announces price increase

Bridgestone Americas Tire Operations (BATO) has announced price increases in the United States across several of its divisions, including consumer replacement; consumer original equipment; truck and bus; agricultural; and off road.

Beginning Nov. 1, 2010, Bridgestone, Firestone and associate brand passenger, light truck, medium truck, bus, agricultural and off road tire prices will increase up to 8 percent.

“We continue to face a number of market pressures including increased costs for energy, transportation and raw materials, resulting in the need for this price increase,” said Eduardo Minardi, BATO chairman, CEO and president. “While we are always working to balance costs and deliver a premium package of value to our customers, we have reached a point where we must respond.”

Nashville, TN-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company.

Sponsored Recommendations

Snap-on Training: Approach to Intermittent Problems

Snap-on's live training sessions can help you develop your own strategy for approaching vehicle repair.

Snap-on Training: ADAS Level 2 - Component Testing

The second video for Snap-on's comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Intro to ADAS

Snap-on's training video provides a comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Guided Component Tests Level 2

The second video for Snap-on's comprehensive overview of Guided Component Tests, covering the fundamental concepts essential for diagnostic procedures.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!