Bridgestone Americas Tire Operations

Announces price increase


Bridgestone Americas Tire Operations (BATO) has announced price increases in the United States across several of its divisions, including consumer replacement; consumer original equipment; truck and bus; agricultural; and off road.

Beginning Nov. 1, 2010, Bridgestone, Firestone and associate brand passenger, light truck, medium truck, bus, agricultural and off road tire prices will increase up to 8 percent.

“We continue to face a number of market pressures including increased costs for energy, transportation and raw materials, resulting in the need for this price increase,” said Eduardo Minardi, BATO chairman, CEO and president. “While we are always working to balance costs and deliver a premium package of value to our customers, we have reached a point where we must respond.”

Nashville, TN-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company.

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