JohnDow Industries recently upgraded its website, JohnDow.com, to deliver an improved, in-depth user experience. The goal of the redesign was to help customers find the products they’re seeking more easily.
“A statement we’ve heard is “We didn’t know you sell that,” so we redesigned our website to help divisional customers find exactly what they need while also giving them the opportunity to see what else we can provide for them,” said Robert Christy, president of JohnDow Industries. “For those who are unable to attend trade shows right now, our virtual product showrooms are always open, 24/7.”
Upgrades include product searchability on every page and multiple ways to discover products based on how customers prefer to search. Each of the company's divisions – Service Equipment, Dynamic TPMS and Back Shop Supplies, and EuroVent Vehicle Exhaust Extraction – are accessible through the website and have their own microsites.
A main element of the new website is the addition of four digital product showrooms that feature fuel handling, used oil and fluid handling, shop equipment, and EuroVent exhaust extraction. The showrooms encompass the product showroom experience, virtually anytime and anywhere. Visitors clicking on a product can view and control 360-degree images to get a closer look at product features.
The website also offers latest company news, SDS sheets, and downloadable content such as product flyers, user manuals, and related parts listings on every product page.
“Our customers already trust our quality products and we plan on living up to our name in making JohnDow the trusted resource when looking for shop equipment and supplies,” said Heather King, director of marketing at JohnDow Industries. “We are confident these upgrades and the additional enhancements coming in the next few months will demonstrate this.”
