The Ford Bronco for the 2022 SEMA Businesswomen’s Network (SBN) All-Female Vehicle Build recently arrived at the SEMA Garage in Diamond Bar, Calif., marking the beginning of a new project to generate excitement and shine a light on the women in the aftermarket industry. The build began the week of July 18 and will be completed in late October, just before the SEMA Show in Las Vegas.
The project is in partnership with Ford's Bronco brand, which donated the 4-door Ford Bronco Wildtrak. The campaign seeks to highlight successful women in the automotive industry while also attracting and supporting more women to pursue careers in the field.
“We are proud to showcase the careers, talents and skills of women in the automotive aftermarket through this one-of-a kind build,” said SEMA SBN Director Nicole Bradle. “In doing so, the SBN paves an exciting pathway for women builders and industry professionals to come together and showcase their contributions to this industry.”
SBN volunteers have begun disassembling the vehicle and are working on modified suspension, wheel and tires. The vehicle will depart for the SEMA Garage in Detroit on Aug. 8, where final accessories will be installed, including enhanced electrical, lighting, exhaust, intake and an exterior wrap.
This campaign marks the 10-year anniversary of SBN’s first award-winning All-Female build and is a highly anticipated build for the upcoming SEMA Show.
For more information, visit www.sema.org/sbn or contact Nicole Bradle at [email protected].
