Clif Armstrong serves as director of marketing for the Commercial Vehicle Tire The Americas division of Continental Tire the Americas (CTA). With the company since 1993, he has 28 years of tire industry experience. CTA develops and manufactures tires for the automotive industry, as well as pneumatic, solid and multi-purpose industrial tires. Formerly known as Continental Tire North America, the Fort Mill, SC-based company serves original equipment and replacement tire markets. A number of its truck tires have been certified by the U.S. EPA SmartWay Transport Partnership as verified fuel-savings technologies. CTA is the North American subsidiary of German-based tire and component manufacturer Continental AG, which makes rubber products and tires for cars, light and heavy duty trucks, motorhomes, commercial vehicles, SUVs and industrial vehicles. Tire brand names include Continental, General, AmeriSteel, Uniroyal, Semperit and Barum.