Phil Sasso

Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at philsasso.com/blog.

 

Sales Q&A: How can I provide the right tool storage solutions for my customers?

Sales Q&A: How can I provide the right tool storage solutions for my customers?

Sales tip: Don't trust just one WD with a critical order

R-1234yf: Cool profits in new A/C systems and tools!

R-1234yf: Cool profits in new A/C systems and tools!

Can't do it all alone? Engage the family

Can't do it all alone? Engage the family

Improve sales: make paying fun for customers

Improve sales: make paying fun for customers

Want to stay connected? Some best practices

Want to stay connected? Some best practices

What to do about 'bad-mouthing'

What to do about 'bad-mouthing'

Business giving: Do well by doing good

Business giving: Do well by doing good

Social media: hype or help?

Social media: hype or help?

You're not just selling tools; you're selling yourself

Want to sell more specialty tools?

Want to sell more specialty tools?

Being "dumb" is, sometimes, smart

Sales tip: Can your spouse help grow your mobile business?

Back to School: Learn from others' mistakes

Back to School: Learn from others' mistakes

How to stock the right inventory

How to stock the right inventory

Significant Others: Are You A 'Power Couple'?

Significant Others: Are You A 'Power Couple'?

Capital Equipment Sales: Are You Getting Your Fair Share?

Capital Equipment Sales: Are You Getting Your Fair Share?

Is Your Truck Just A Moving Warehouse?

Is Your Truck Just A Moving Warehouse?

How to sell more toolboxes

How to sell more toolboxes

Have Yourself a Merry Little Tool Truck

Have Yourself a Merry Little Tool Truck

How To Get Customers To Buy More, Faster And More Often

How To Get Customers To Buy More, Faster And More Often

Collecting from Delinquent Customers

Collecting from Delinquent Customers

Managing collections by starting off on the right foot

Managing collections by starting off on the right foot

Using Video As A Selling Tool

Using Video As A Selling Tool

 

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