Phil Sasso is the president of Sasso Marketing (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com./blog.
Photo credit: Phil Sasso
Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at philsasso.com/blog.
Listen up. Seriously, listen up. According to a University of Missouri study, the average American spends only about 9 percent of his time writing, 16 percent reading and 30 percent speaking—but a whopping 45 percent listening. That’s a lot of...