Phil Sasso is the president of Sasso Marketing (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com./blog.
Photo credit: Phil Sasso
Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at philsasso.com/blog.
Q: I attended a general marketing workshop last week. I expected to get a bunch of great ideas to use on my truck and start making more money. Instead, I’ve got a headache. The speaker talked about branding, merchandising, public relations and more...