Polk

Southfield, MI 48076

COMPANY OVERVIEW

About Polk

Contact

26533 Evergreen Rd, Suite 900
Southfield, MI 48076
United States
http://www.polk.com
248-728-7000
800-464-7655

More Info on Polk

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.

Products & Press Releases

Service Repair

Big data in the driver’s seat of connected car technological advances

New IHS Automotive study forecasts more than 150 million connected cars on global highways by 2020
Training and Resources

Polk to present industry trends at AAPEX Show

Oct. 31, 2013
'Five trends in five minutes' to kick off AAIA town meeting in Las Vegas Nov. 6.
Industry News

Light vehicles hit record average age: 11.4 years

Sept. 10, 2013
Total vehicles in operation to grow 5 percent by 2018.
Home

Four tips on how shops can use social media to help promote customer service and involvement

Sept. 6, 2013
Social media becomes increasingly important in maintaining a repair shop's image.
Service Repair

IHS Inc. to acquire R.L. Polk & Co. for $1.4 billion

June 10, 2013
R.L. Polk & Co. holdings include Carfax.
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Polk teams with marketing research and data provider to provide insight on automotive marketing campaigns

Feb. 9, 2013
Alliance allows Polk to provide ROI on automotive marketing efforts.
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Light vehicle registrations expected to rise 6.6 percent in 2013

Jan. 2, 2013
New vehicle introductions to soar 50 percent in 2013.
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Polk to offer aftermarket insight during AAPEX, SEMA shows

Oct. 30, 2012
Presentation to include both economic and demographic influencers on the aftermarket.
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Former Mississippi Governor Haley Barbour to participate in AAIA Town Hall

Oct. 30, 2012
Town Hall features two separate presentations and political discussion.
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AASA Technology Council hosts record setting fall conference

Feedback demonstrates importance of technology in today's automotive aftermarket.

Articles & News

Note: Based on Polk's household loyalty among brands with at least 1,000 customers returning to market.
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Report: Porsche, Cadillac lead automotive brand loyalty improvements in Q1

March 11, 2014
Ford continues brand loyalty leadership; Porsche most improved over Q1 2012
Home

First half 2013 used commercial vehicle transactions up 9.1 percent

Aug. 30, 2013
The demand for used equipment continues to be strong and continues to outperform new registrations.
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Average age of light vehicles continues to rise

Aug. 6, 2013
Polk forecasts more than 260 million light vehicles in operation by 2018.
Elliot Maras
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New Year’s resolution: keep doing what you have in the past few years but do it better; the OEMs have your number

Feb. 11, 2013
At the start of a new year, it’s natural to take stock of our prospects for growth and profitability. Looking back on 2012, the glass can be seen as half full, given the slight...

Videos & Resources

Home

December 2012 Quarterly Commercial Vehicle Report

Feb. 21, 2013
New registrations of commercial vehicles continue to strengthen from the low point during the 2009 calendar year, albeit at a slower rate than many expected.
Service Repair

Quarterly Commercial Vehicle Report

Nov. 28, 2011
This September report looks at U.S. new and used commercial vehicle registrations, and more.

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All content from Polk

Home

AAIA Town Hall features 'Politics and Pros'

The AAIA Town Hall, sponsored by Polk, will be held Wednesday, Oct. 31
Note: figures are from July 1 each year.
Industry News

Average age of vehicles reaches record high

Jan. 24, 2012
According to Polk, the average age of cars and light trucks currently in operation in the U.S. has increased to 10.8 years.