What’s in a sign?

I was on the Pennsylvania Turnpike the other day, driving back from the City of Bridges (Pittsburgh) when I spotted a rig parked in one of the rest areas.

What caught my eye was the large graphic on the driver’s side of the rig’s white van trailer.

In very large, dark blue letters was the message: “Our most valuable resource sits here.”

To the left of the message was a sizable arrow pointing to the rig’s cab.

It was an impressive sight that instantly conveys a strong message.

That got me to thinking. Why don’t vehicle service and repair organizations do something similar on their equipment.

Does your company?

Do you know of a company that does?