Sales Tip: Present the right personality

April 1, 2015
Craig Wineinger likes to mold his presented personality to each customer.

Matco Tools distributor Craig Wineinger says one of the job’s highlights is the relationships that he’s built so far with customers.

He keeps his own personality, but Wineinger likes to mold himself and his presented personality to the customer he’s talking to at that moment.

"The cool thing about this (job) is you meet a lot of different personalities. The only way you know how they are is if you get talking to them," says Wineinger. "One thing I try to do in this job is adjust my personality to 'What am I doing in this situation?' Some guys are strictly business, some guys are laid back."

He has a knack for talking with his customers. He still remains professional, but he works and talks with them on “their level.” “I try to be myself. I’m more of a laid-back type. I feel like I can talk to anybody.”

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