Sales Tip: Think long-term when talking with customers

Feb. 25, 2015
Stacey Bleile sticks to his mantra, "I'll see you next week."

Stacey Bleile, a Mac Tools distributor, approaches each shop, and every customer, exactly the same every time he sees them.

He focuses on reaching out to everybody he sees in the shop, even if they’re not his customer. For many of his stops, Bleile is the exclusive distributor that his customers buy from.

“I go in and talk to everybody. I try not to miss anybody,” says Bleile. He also makes it a point to talk to the shop managers and shop owners.

His normal approach involves asking each customer how the tools he has sold are working out, and if the customer has any warranties that need attention. He is quick to offer a solution or part to fix a tool, before replacing the item.

And after every conversation, he says, “I’ll see you next week.” Bleile sticks to this mantra, because he’s focused on the long term.

“I’m not doing this for one week. I’m doing this to keep everybody happy. If you’re going out every week, you want to sell every week,” he says.  “They’ll be back next week, instead of forcing it down their throat (today). But if you force it down their throat, they might not be back next week.”

Sponsored Recommendations

ZEUS+: The Cutting-Edge Diagnostic Solution for Smart, Fast, and Efficient Auto Repairs

The new ZEUS+ simplifies your diagnostic process and guides you through the right repair, avoiding unnecessary steps along the way. It gives you the software coverage, processing...

Diagnostic Pre- and Post-scan Reports are Solid Gold for Profitability

The following article highlights the significance of pre-scans and post-scans, particularly with Snap-on scan tools, showcasing their efficiency in diagnosing issues and preventing...

Unlock Precision and Certainty: TRITON-D10 Webinar Training for Advanced Vehicle Diagnostics

The TRITON-D10 lets you dig deep into the systems of a vehicle and evaluate performance with comparative data, systematically eliminating the unnecessary to provide you with only...

APOLLO-D9: Trustworthy Diagnostics for Precision Repairs

The APOLLO-D9 provides the diagnostic information and resources you need to get the job done. No more hunting through forums or endlessly searching to find the right answers. ...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!