Tom Seagraves, mobile distributor with Mac Tools in Columbia, Miss., has found Facebook to be a great selling tool. He posts monthly Mac Tools promotions on his Facebook page, along with his own specials. The Facebook page allows customers to see new tools even before Seagraves brings them to the shop. "It keeps them fresh in their minds." He posts Mac Tools videos as well as videos of himself demonstrating tools. "It's another way for them to see the tools."
Customers have texted orders to him after seeing specials he has posted on Facebook.
He uses Facebook to build interest in s pecials at the annual Mac Tools Tool Fair. Prior to the Tool Fair, he asks customers what they want him to find for them at the Tool Fair. He also tells customers to follow him on Facebook to find out what specials he comes across. Seagraves informs customers that if they text him orders by a certain time during the Tool Fair, they can get special deals.
About half as many customers order new tools from the Tool Fair after the discount period ends.